Real Estate Brand and Design System
A quiet-luxury visual identity, documented so other people could apply it without it drifting.
Client and context
A newly started luxury real estate business with nothing yet for buyers to look at. Its audience was buyers making six and seven-figure property decisions. The business stays unnamed.
The problem
The brand had to read as high-end property media, closer to a luxury travel magazine than a listings board. It also had to be set down firmly enough that other people could apply it later, in other tools, without it drifting into something generic.
The approach
The identity was built as a system with rules: a documented colour palette with set proportions for using it, a two-typeface pairing with a rule against adding a third, logo versions with written guidance on which file to use where, and a signature recessed 'niche' motif for framing content. Presentation and document templates carried the same system, and the page designs used it throughout.
The result
A finished visual identity with its rules written down, logo versions with guidance for using them, and branded templates for the website and business documents. It was a larger programme than the branding packages offered on the Branding page.
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